Sometimes it’s just the simple shit.
Bonobos has sneaky good marketing. Get past the rhetoric lifted straight from my fraternity and you’ll see they’ve got some smart people thinking about effective shit.
Take this INSERT for example. I buy two shirts and in the package when it gets delivered, there’s a SAMPLE of another shirt. Who the hell samples shirts? Is that a thing? Well when you’re trying to show what ‘ultra soft brushed cotton’ is like, you can’t describe it – you just gotta feel it.
Add in some damn witty copy, good humor and a badass cut-out that looks like a shirt, and your point has been MADE. Plus they already know I’m in the market for shirts – so it’s that much more effective.
Well played Chubsters, well played.