On being tech timely.

Being ‘culturally relevant’ is a good thing.

When culture is buzzing about a topic, finding a way to join in on the buzz without seeming like a parent trying to hang out is a good thing.

Good because it shows a brand is up to speed with what’s being talked about in real-time. Making them seem cool, relevant and human. Not corporate and formulaic. And if it has to do with tech, then it shows a brand is ‘one of us’.

Good example of being culturally-relevant? Today, the tech world was buzzing about Twitter doubling their character limits. And the Yankees social media squad nailed it.

Timely. Creative. Shareworthy. Polarizing. PR-worthy. BOOM.

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