Being ‘culturally relevant’ is a good thing.
When culture is buzzing about a topic, finding a way to join in on the buzz without seeming like a parent trying to hang out is a good thing.
Good because it shows a brand is up to speed with what’s being talked about in real-time. Making them seem cool, relevant and human. Not corporate and formulaic. And if it has to do with tech, then it shows a brand is ‘one of us’.
Good example of being culturally-relevant? Today, the tech world was buzzing about Twitter doubling their character limits. And the Yankees social media squad nailed it.
Timely. Creative. Shareworthy. Polarizing. PR-worthy. BOOM.