Obviously they’re in the news a lot. Some rough reasons too.
But this move by Google today and creating a tool to help small business easily and tactically runs ads on Google inventory or search pages seems to encroach on how Facebook is trying to give SMBs the same option.
Google Ads will make it easier for smaller businesses to advertise through Google. An option called Smart Campaigns will let companies create an ad within minutes through a set form, and set a goal like getting phone calls, sending people to their website or bringing customers to their store.
Guess the real question is where am I more likely to engage with an ad though? Don’t think I’ve ever clicked a Google AdWords ad, whereas I definitely have know Facebook.
Either way, the arms race just confirms the desire from companies or advertisers or brands of all sizes to create pointed, tactical ads that better target consumers.