Now I think I know where Simon Sinek directly got his Golden Circle principle from.
Steve Jobs’ talk back in 1997 is just classic, timeless marketing and advertising. Identify your values and lead with them.
It’s simple. Three super clear takeaways that he mentions could literally drive your marketing forever:
- Be very clear on what we want consumers to know about us
- People want to know who we are and what we stand for – where do we fit in this world
- We believe ___________________
This helps you feel like a human, not a brand.
It gives something for consumers to associate with (and strive for), so you’re not simply buying a product (that a competitor can outmatch).
The guy was fucking brilliant. May have been an asshole, but he really appreciated the long-term building of brands.
And so even if Dell came out with a better product, they couldn’t beat him in brand.
And people buy brand.
And in the words of Simon Sinek, people don’t by what you do, they buy why you do it.